Advertisement Management
Let’s align your advertising with your goals.
We plan, manage and evaluate advertising campaigns for brand visibility, new customer inquiries or sales goals.
Let’s discuss your advertising goalsGoal
Which outcome matters to your business?
Campaign
Who will we reach, with which message and on which channel?
Measurement
Which data will we use to assess progress?
With our social media and Google ad management services, we increase the visibility of your brand and ensure that you get value for your advertising budget with the right targeting and strategies.
Let’s define the goal first.
Awareness
Helping relevant audiences recognize your brand, product or service.
Visits
Directing interested people to your website, products or service pages.
Inquiries
Reaching people who want to contact your business through a form, phone call or message.
Sales
Connecting your products and offers with potential buyers, and evaluating results using sales data.
Existing in the digital world is not limited to just producing quality content. Advertising management is one of the most important ways to reach your brand to the right audience and get the best return on your investment. As MarblingMedia, we increase your brand's visibility on digital with our social media and Google advertising management services and ensure that you reach your target audience in the most effective way.
We determine a comprehensive strategy to use your advertising budget in the most efficient way. In advertising activities conducted on social media platforms and through Google Ads, we conduct detailed analyses according to the interests, demographic characteristics and behaviors of your target audience. Thus, your ads not only reach a wide audience, but also reach potential customers with high conversion rates.
A successful advertising campaign is possible not only by reaching the right audience, but also with continuous optimization and analysis. That's why we regularly monitor the performance of your ads, analyze click-through rates, conversions and budget efficiency to ensure you get the best results.
Choose the channel for the goal, and the approach for the channel.
Respond to search intent.
With Google advertising, we can focus on reaching people searching for your product or service. Search terms, ad copy and the landing page are considered together.
Support discovery and engagement.
We plan Facebook and Instagram advertising through Meta. Images, videos and messaging are shaped around the audience and campaign objective.
What does advertising management involve?
- Audience and campaign planning
- We assess your business goal, product or service, target audience and channels.
- Setup and measurement preparation
- We define account access, campaign structure and the actions to track. Measurement connections are planned according to the existing infrastructure and permissions.
- Messaging and content needs
- We plan ad copy and image or video requirements. The scope of new design or production work is clarified separately.
- Budget allocation and monitoring
- We allocate the agreed budget according to campaign priorities and monitor spending and results.
- Testing and improvement
- We evaluate different messaging and content approaches and adjust campaigns based on results.
- Reporting and evaluation
- We interpret indicators relevant to your goal and share potential changes for the next period.
What happens after the click?
The ad message and landing page should meet the same expectation. A clear offer, mobile usability and an easy contact step also affect results.
Ad message
What are we offering?
Landing page
Can people easily find what they need?
Meaningful action
Does a form submission, call, message or purchase follow?
We don’t treat impressions and clicks alone as success. Where measurement allows, we evaluate meaningful business outcomes such as lead quality, cost and sales together.
Plan, launch, evaluate, improve.
Needs analysis
We define the goal, audience, existing accounts and budget framework.
Preparation and launch
We prepare content, campaign structure and measurement requirements, then launch the approved plan.
Evaluating results
Once enough data is available, we examine indicators relevant to the goal and the quality of inquiries.
Improvement
We reassess budget, content and the landing experience based on the findings.
Know your budget and service scope.
Advertising media budget
The amount allocated to platforms to display your ads. It is planned around the goal, competition, channel and testing needs.
Management service
The scope of planning, setup, monitoring and evaluation work. It is quoted separately from the media budget; needs such as content production and measurement setup are clarified separately.
Before You Start
How is the budget determined?
Your goal, service area, product or service and selected channels are assessed together. There is no single right budget for every business.
Can we use my existing advertising account?
We review the structure and access permissions of existing accounts. Where suitable, campaigns can be planned through those accounts.
When can we evaluate results?
The evaluation period depends on the budget, campaign scope and available data. Sales within a fixed period or a specific outcome are not guaranteed.
Are advertising images and videos included?
Existing materials are reviewed at the outset. The scope of any new design, copy, photography or video production is specified in the proposal.
Frequently asked questions
Is the advertising budget the same as the management fee?
No. The advertising budget pays for ad delivery on platforms; the management fee covers planning, setup and monitoring. Content production and other additional needs are clarified separately in the proposal.
Which advertising platform should we use?
Platform selection depends on your audience, offering and intended outcome. Existing data, landing pages and available content inform an appropriate starting plan.
How is advertising performance evaluated?
Goals such as enquiries, sales or reach are defined at the start. Performance is assessed using the data available through the measurement setup. Specific sales or conversion volumes are not guaranteed.
How much should we budget for advertising?
We do not recommend a fixed minimum; the budget depends on the goal, target area, campaign length and competition. We suggest starting with a measurable test budget and then increasing or reallocating it based on results.
In whose name are the ad accounts opened?
Ad and business accounts are opened in your business’s name or your existing accounts are used; we work with manager access. The payment method and account ownership always stay with you.
Do you produce the visuals and videos for the ads?
If you wish, yes. We prepare ad visuals, copy and short videos with our social media and production team. For brands such as Yataş Bedding Körfez we ran account management, content and advertising under one plan.
Let’s plan the outcome you want from advertising together.
Tell us about your product or service, target audience and any existing campaigns. Let’s define suitable channels and the scope of work together.